About Us
Howard Ghedia is an independent mortgage and finance broker trading as What Loan Pty Ltd
We help our clients secure the right finance solutions to meet their requirements including loans for self-employed borrowers, owner-managed small-to-medium business loans, commercial property loans, SMSF loans, investment loans, and construction and development loans.
We are based in Norwest Business Park in Sydney’s Hills District, and we service Castle Hill, Baulkham Hills, Kellyville, Windsor, Parramatta, and surrounding suburbs.
Our Process
Our process is simple and logical
- You come to us with your loan request.
- We look at your situation and discuss your goals and desired outcomes.
- We take this information and assess products from our vast selection of lenders in an effort to match your needs with the best possible loan available.
- We compare interest rates, payment options, and loan features to find the best fit for your needs.
- When we find a suitable product, we take care of the paperwork to ensure it is submitted properly.
Our Philosophy
We believe every client is different and deserves unique service.
We always put our clients first. We endeavour to understand their individual situations and to find solutions tailored to their specific needs.
We believe in building long-term client relationships, so we can offer timely individual advice.
We value all our clients equally, whether they are sole traders or businesses with significant turnover.
Our Mission
To provide:
- The knowledge you need
- The peace of mind you deserve
- The pro-activeness you expect
- To be there when you need us
- To provide timely and accurate advice
- To keep the information, you provide to us confidential
- To use plain English when communicating with you
Why choose us
We are qualified and accredited mortgage brokers and experienced members of the Mortgage & Finance Association of Australia (MFAA).
We apply our knowledge and expertise to add value to your ongoing loan requirements.
Our fees are transparent and competitive. Plus, we are friendly, approachable, and proactive.
